A behind-the-scenes look at Vicunha's trendsetting process for their Summer 2014 collection. This documentary-style video, edited by me in 2014, explores how the major textile company developed concepts with their materials to inspire fashion brands. Featuring interviews with designers, fashion specialists, and buyers. Produced by Bonita Produções, São Paulo.
For Vicunha's Summer 14 collection launch, I created this unique coverage of their showroom event in 2014. The video's concept is deeply rooted in graphic novel artistry. As b-roll and interviews unfold, they are layered with custom-designed assets and a distinctive pastel color palette, drawing inspiration from the visual world of graphic novels (think Frank Miller, but reimagined in lighter hues) to directly reflect Vicunha's Summer 14 fashion trends. Production by Bonita Produções.
