A behind-the-scenes look at Vicunha's trendsetting process for their Summer/Winter 2014 collection. This documentary-style video, teasers, edited by me in 2013/2014, explores how the major textile company developed concepts with their materials to inspire fashion brands. Featuring interviews with designers, fashion specialists, and buyers. All videos Produced by Bonita Produções, São Paulo.
For Vicunha's Summer 14 collection launch, I created this unique coverage of their showroom event in 2014. The video's concept is deeply rooted in graphic novel artistry. As b-roll and interviews unfold, they are layered with custom-designed assets and a distinctive pastel color palette, drawing inspiration from the visual world of graphic novels (think Frank Miller, but reimagined in lighter hues) to directly reflect Vicunha's Summer 14 fashion trends. Production by Bonita Produções.
Teaser for Vicunha, São Paulo.
After effects and Premiere
Video product of a campaing to Vicunha's Athletic Denim & Color
Premiere and After Effects.
This project involved documenting the entire creative process behind the Winter Vicunha photoshoot. The resulting documentary showcased the journey of product creation and development, ultimately serving as a presentation for clients in their 2014 showroom.
